AMA: Cloudflare Head of Digital Marketing, Nash Haywood on Channel Mix

I've found that using a double-funnel approach to be one of the best ways to balance -- it helps align your team on goals, outcomes and other critical components to grow...

B2B marketers should pay close attention to third-party directories. These platforms provide an excellent opportunity for prospects to discover your products or services,...

Offline channels are a good way to standout and diversify your marketing mix. I've found that direct mail is a great way to get started and can be core to an effective an...

Stepping into a new role as a Demand Gen leader requires a strong understanding of the core business model, go-to-market strategy and revenue process, first and foremost...

Industry event, associations and other organizations that already support your market are typically very interested in working with new brands. Insights on where your mar...

Generally, adding as much spend to the lower portion of the marketing funnel (aka demand capture) will typically result in high ROI on paper but sacrifices the upside eff...

Planning for and setting channel-specific goals in B2B is complex due to most channels being used at multiple stages of the funnel, creating a complexity in planning how ...