Nash Haywood

Nash Haywood

Head of Digital Marketing, Cloudflare
About
I’ve spent over 10 years in B2B marketing for $1B+ enterprises and hyper-growth startups. I take a data-driven approach to delivering results with revenue-focused marketing to attract, acquire, and retain profitable customers with a heavy emphasis......more

Content

Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingJuly 25
I've found that using a double-funnel approach to be one of the best ways to balance -- it helps align your team on goals, outcomes and other critical components to growth. The Double Funnel approach focuses on both high-value accounts and always-on marketing channels, and the combination helps i......Read More
745 Views
Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingJuly 25
Planning for and setting channel-specific goals in B2B is complex due to most channels being used at multiple stages of the funnel, creating a complexity in planning how to invest and evaluate performance. I’ve found these things to be most helpful when setting channel-specific goals across diffe......Read More
690 Views
Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingSeptember 20
Building a successful growth marketing team involves a number of key roles which vary based on team size, product and growth strategy. Here are some essential roles to consider: * Head of Growth: Responsible for developing and executing the comprehensive growth marketing strategy. This indiv......Read More
684 Views
Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingJuly 25
Offline channels are a good way to standout and diversify your marketing mix. I've found that direct mail is a great way to get started and can be core to an effective and personalized 1:1 or 1:few ABM strategy, especially if you have an interesting direct mail piece. Here's a blog post from Send......Read More
627 Views
Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingSeptember 20
Absolutely, there are several tactics from demand generation strategies that can be repurposed effectively to focus on retention and expansion with minimal effort. In fact, many SaaS marketing teams are now finding themselves handling both acquisition and expansion efforts, tasked with repurposin......Read More
609 Views
Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingJuly 25
Generally, adding as much spend to the lower portion of the marketing funnel (aka demand capture) will typically result in high ROI on paper but sacrifices the upside effective brand marketing provides. Typically I recommend maximizing paid and organic search budget to capture all in-market buyer......Read More
607 Views
Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingJuly 25
B2B marketers should pay close attention to third-party directories. These platforms provide an excellent opportunity for prospects to discover your products or services, gain trust from unbiased user reviews, and, ultimately, assist in the decision-making process.  Platforms like G2, TrustRadius......Read More
600 Views
Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingSeptember 20
Growth marketing and demand generation are both essential facets of a comprehensive marketing strategy an while there are some similarities, they focus on different areas, utilize unique tactics and are measured differently. Here’s how I think about it and would break down the differences: Sco......Read More
597 Views
Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingSeptember 20
Incorporating experimentation and A/B testing into growth marketing strategies is key for driving sustained growth. Without it, marketing results often plateau quickly. Here’s a 6-step process I’ve used in the past to structure a conversion rate optimization program around. Step 1 - Hypothesis......Read More
593 Views
Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingSeptember 20
Switching from a sales-led to a product-led go-to-market (GTM) motion is a significant transition that necessitates adjustments across various facets of your marketing strategy. Here's how different components might change: * Content and Messaging - While sales-led strategies prioritize sales ......Read More
575 Views
Credentials & Highlights
Head of Digital Marketing at Cloudflare
Formerly Gong, Genesys, Docebo, ESET
Top Demand Generation Mentor List
Demand Generation AMA Contributor
Studied at UMass MBA
Lives In Indianapolis, IN
Knows About Channel Mix, Digital Marketing, Experimentation, Integration and Optimization, Accoun......more