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AMA Page
AMA:
Counterpart Marketing Lead, Erika Barbosa on Channel Mix
March 25 @ 10:00AM PT
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We will email you Erika's answers to these questions after the event in case you can't make it.
How do you balance demand generation goals (lead generation) with account-based marketing strategies that are focused on engaging ideal fit accounts?
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How can product-led companies determine the most effective channel mix for B2B marketing campaigns? How does that differ from a sales-led company?
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How do you determine the right mix of channels for a given audience or industry?
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What factors should I consider when deciding between inbound and outbound channels?
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What role does intent data play in optimizing channel selection?
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What key metrics do you track to evaluate channel performance?
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What’s the best way to attribute pipeline and revenue across different channels?
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How do you test new channels without disrupting existing demand gen efforts?
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How do you use A/B testing to refine channel mix decisions?
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How do you incorporate emerging trends (e.g., AI, new social platforms) into your channel mix?
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How do you ensure alignment between marketing and sales when running multi-channel campaigns?
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How do you create seamless customer journeys across multiple touchpoints?
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What are the best practices for integrating online and offline channels?
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What are common mistakes companies make when implementing a multi-channel approach?
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How do you use retargeting and nurture sequences to maximize impact across channels?
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