The best demand generation candidates have curiosity in common. The demand gen
space is constantly evolving. If you are not curious, it’s difficult to keep up.
How do ...Read More
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Seasoned online marketing professional with over 15 years of experience and a
passion for data-informed strategies. Areas of expertise include search engine
marketing (SEM), search engine optimizat...more
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Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • November 24
Most Relevant
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • November 24
It’s critical to understand what autonomy looks like for you before the
interview. Once you have clarity on your definition of autonomy, consider the
following types o...Read More
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Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • November 24
You can improve your interviewing skills in what I group as five different but
complementary categories. Preparation: This is first and foremost. The more
prepared you...Read More
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Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • November 19
The one channel I would say is fundamental is SEO. Aside from SEO, there are too
many variables to classify a channel as fundamental (e.g., business objectives,
budget...Read More
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Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • January 26
I wouldn’t say these perspectives are exclusive to demand generation, but they
certainly are imperative to the role. This could also be highly effective across
any org...Read More
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Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • January 26
I recommend you first check out my answer related to this at the link below. One
incredibly meaningful aspect of sales that is highly applicable in demand
generation i...Read More
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Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • January 26
From my perspective, you can transition to demand generation quite easily.
Depending on where you are transitioning from and the associated level, this can
help determ...Read More
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Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • October 31
When to include net-new campaigns and expansion/upsell campaigns is largely
dependent on what stage your organization is in. Net-new campaigns: I tend to
view this fr...Read More
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Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • December 22
From my perspective, the most effective way to scale a demand generation team is
by being able to define the following: What roles will help you move faster and
what w...Read More
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Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • January 26
The most important soft and hard skills to help you build your demand gen career
are captured below. While I captured each in three buckets, there is so much
more to c...Read More
Credentials & Highlights
Head of Growth Marketing at Observable
Formerly Issuu, OpenText, Webroot
Top Demand Generation Mentor List
Top 10 Demand Generation Contributor
Lives In Los Angeles, CA
Knows About Data and Analytics, Demand Generation Career Path, Demand Generation
Interviews, Dema...more