Erika Barbosa

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do yo...

I recommend viewing this question from the perspective of a demand generation toolbox. From strategy to strategy and based on the goal at hand, you will use a variety of ...

In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive ...

Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engag...

I recommend structuring a 30-60-90 day plan with clear timelines and goals. This will look different at an established org versus a start-up. This may also look different...

I am of the perspective that website optimization should be incorporated as a priority (at least to some capacity) with all digital marketing strategies. I believe having...

You can improve your interviewing skills in what I group as five different but complementary categories. Preparation: This is first and foremost. The more prepared you a...

The one channel I would say is fundamental is SEO. Aside from SEO, there are too many variables to classify a channel as fundamental (e.g., business objectives, budgets, ...

You present the success of the email strategies you are managing by focusing on metrics that matter. Tie your efforts back to revenue when you can. Open rates are interes...

It’s critical to understand what autonomy looks like for you before the interview. Once you have clarity on your definition of autonomy, consider the following types of q...