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AMA: Demandbase Head of Digital Marketing, Matt Hummel on Demand Generation Career Path
January 31 @ 10:00AM PST
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Demandbase Head of Digital Marketing, Matt Hummel on Demand Generation Career Path
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Matt Hummel
Pipeline360 Vice President of Marketing • February 1
This is a great question, and like most questions, there isn't one perfect answer. It really depends on the organization (size, growth rate, etc.), but I'll share some key things I would certainly want to evaluate for most situations. * Available support: unless they are expecting you to do eve......Read More
622 Views
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Matt Hummel
Pipeline360 Vice President of Marketing • February 1
Demand generation encompasses so many unique skills - both technical, but also business acumen. I'd contend there is no perfect singular answer to this question, as each company's situation will be unique and have some nuance around what skills would be most beneficial. With that said, there a......Read More
539 Views
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Matt Hummel
Pipeline360 Vice President of Marketing • February 1
This is a great question as Demand Gen has so many unique skills, responsibilities, paths, roles, etc. - one could easily go crazy trying to become an expert in every field, or feel inadequately prepared to be a leader if they don't feel qualified across the broad spectrum of DG responsibilities.......Read More
510 Views
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What is your favorite demand generation interview question and the best answer you've heard?
This could be tech stack related questions, but also more general demand gen questions.
Matt Hummel
Pipeline360 Vice President of Marketing • February 1
Walk me through your favorite campaign. I love this question but it's pretty open-ended and can reveal a lot about the way in which a candidate thinks. Did they understand their audience? Did they design their program in a way to achieve the goals? Did it even have established goals? Was in c......Read More
1105 Views
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Matt Hummel
Pipeline360 Vice President of Marketing • February 1
I believe there are two keys to growing your career as a demand marketer: * Know your numbers * Own your numbers Now this isn't to say demand gen is all about pipeline. There's more to unpack here. Knowing your numbers means knowing what's required to achieve the plan, both from a marketing p......Read More
701 Views
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Matt Hummel
Pipeline360 Vice President of Marketing • February 1
The best demand gen candidates bring a balance of art and science! Demand Gen is not just being a digital marketer, and it's not just being really creative. It's so much more, and the best candidates I've worked with bring an appreciation of the customer to the forefront of the discussion. They c......Read More
683 Views
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