AMA: Demandbase Head of Digital Marketing, Matt Hummel on Demand Generation Career Path
January 31 @ 10:00AM PT
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Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y
I believe there are two keys to growing your career as a demand marketer: Know your numbers Own your numbers Now this isn't to say demand gen is all about pipeline. The...
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Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y
Demand generation encompasses so many unique skills - both technical, but also business acumen. I'd contend there is no perfect singular answer to this question, as each ...
1121 Views
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Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y
The best demand gen candidates bring a balance of art and science! Demand Gen is not just being a digital marketer, and it's not just being really creative. It's so much ...
1309 Views
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Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y
This is a great question, and like most questions, there isn't one perfect answer. It really depends on the organization (size, growth rate, etc.), but I'll share some ke...
1033 Views
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What is your favorite demand generation interview question and the best answer you've heard?
This could be tech stack related questions, but also more general demand gen questions.
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y
Walk me through your favorite campaign. I love this question but it's pretty open-ended and can reveal a lot about the way in which a candidate thinks. Did they underst...
2553 Views
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Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y
This is a great question as Demand Gen has so many unique skills, responsibilities, paths, roles, etc. - one could easily go crazy trying to become an expert in every fie...
763 Views
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