Matt Hummel

Walk me through your favorite campaign. I love this question but it's pretty open-ended and can reveal a lot about the way in which a candidate thinks. Did they underst...

To a degree this remains trial and error / a bit fluid. However, we are seeing that not over-relying on one form vs. another is the best approach. For example, webinars u...

I'll provide a high-level framework I've used at a few companies, which is not totally unique to me, but has proven very helpful: First 30 Days: LEARN!!! Products (sit o...

The best demand gen candidates bring a balance of art and science! Demand Gen is not just being a digital marketer, and it's not just being really creative. It's so much ...

Build a demand playbook. This forces you to get under the hood on how demand is created at your organization. Map out the entire process from awareness to advocacy, and e...

I believe there are two keys to growing your career as a demand marketer: Know your numbers Own your numbers Now this isn't to say demand gen is all about pipeline. The...

I've been in both situations, and you really do need the same talent to be successful, it's just how you prioritize and ultimately staff that can be different. For exam...

I always start with a comprehensive audit, focusing generally on the following areas. I evaluate a combination of qualitative and quantitative factors which allows me to ...

Demand generation encompasses so many unique skills - both technical, but also business acumen. I'd contend there is no perfect singular answer to this question, as each ...

Great question - such a true description of the tension so often experienced between sales and marketing. Fortunately, there's great news - you can do both. Good brand ma...