AMA: Demandbase Head of Digital Marketing, Matt Hummel on Demand Generation Strategy

This is a great question - however, there's no one-single channel - maybe other than your website - that is critical towards the success of a demand gen strategy. Each ca...

It somewhat depends on the specific strategy, but in general there are two things to look at:Inspect regularly: bear in mind, some things take time to materialize, so kno...

The key for agency success is establishing goals, no different than you would if you used internal resources. I recommend thinking in terms of both leading and lagging in...

First and foremost, should we do this again? Of course that requires you to setup the campaign correctly, ensuring you have outlined clear goals. Sometimes it's easy to s...

I start by identifying the audiences that will drive revenue and then work with sales to understand where the greatest need / where Marketing can make the biggest impact....