AMA: Demandbase Head of Digital Marketing, Matt Hummel on Demand Generation Strategy
December 5 @ 10:00AM PST
View AMA Answers
Demandbase Head of Digital Marketing, Matt Hummel on Demand Generation Strategy
Top Questions
Matt Hummel
Pipeline360 Vice President of Marketing • December 6
This is a great question - however, there's no one-single channel - maybe other than your website - that is critical towards the success of a demand gen strategy. Each campaign and audience is different - sometimes Facebook is a cash cow, sometimes it's a waste of money. Same with LinkedIn. Paid ......Read More
391 Views
1 request
Matt Hummel
Pipeline360 Vice President of Marketing • December 6
First and foremost, should we do this again? Of course that requires you to setup the campaign correctly, ensuring you have outlined clear goals. Sometimes it's easy to see, i.e., did we get pipeline/bookings - while other times it's not quite as straight-forward. For example, if it was a campaig......Read More
353 Views
2 requests
Matt Hummel
Pipeline360 Vice President of Marketing • December 6
I start by identifying the audiences that will drive revenue and then work with sales to understand where the greatest need / where Marketing can make the biggest impact. I'm a firm believer that there's no "one-size-fits-all" demand strategy, which means you may have a particular audience (e.g.,......Read More
409 Views
1 request
Matt Hummel
Pipeline360 Vice President of Marketing • December 6
It somewhat depends on the specific strategy, but in general there are two things to look at: 1. Inspect regularly: bear in mind, some things take time to materialize, so know when to look. But you can also speed that up by looking at both leading and lagging indicators. Are things wo......Read More
390 Views
2 requests
Matt Hummel
Pipeline360 Vice President of Marketing • December 6
The key for agency success is establishing goals, no different than you would if you used internal resources. I recommend thinking in terms of both leading and lagging indicators - for example, if paid media is involved set targets for things like CPL or conversion rate, but then don't stop there......Read More
375 Views
1 request
Upcoming AMA's
Show All