AMA: Demandbase Head of Digital Marketing, Matt Hummel on Stakeholder Management

Prioritize, invest, and over-communicate. I can't emphasize the importance of not just trying to get aligned, but working diligently to remain aligned. Alignment is easy ...

This is where alignment with Sales leadership goes a long way. Depending on your company size and complexity, you could encounter a scenario where you are getting various...

One of the best insights I've been able to action on is objections to our solution - whether that's timing, fit, price, etc. Reason being is these types of insights come ...

The best piece of advice I got here and can confirm through experience is the art of "breaking bread." When conflicts arise, don't sit on it - that doesn't mean you shoul...

Orient around two things: 1) the customer, and 2) shared goals such as OKRs or revenue metrics (revenue, NRR, etc.).Expanding on this a bit - so often functions see the w...