AMA: Demandbase Head of Digital Marketing, Matt Hummel on Demand Generation 30 / 60 / 90 Day Plan

Alignment with sales. A good mentor of mine encouraged me to "break bread" with sales - not just leadership, but with reps also. I also can't underestimate the importance...

This is a key part of your discovery process and can also work to improve collaboration, identify near-term wins, and demonstrate both humility but also servant-minded le...

To a degree this remains trial and error / a bit fluid. However, we are seeing that not over-relying on one form vs. another is the best approach. For example, webinars u...

Scaling beyond your first DG Manager is both an exciting time but also one that can bring about a lot of uncertainty - there are so many directions you could go! With tha...

I always start with a comprehensive audit, focusing generally on the following areas. I evaluate a combination of qualitative and quantitative factors which allows me to ...