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AMA: Gong Director, EMEA Marketing, Kathy O'Donnell on Stakeholder Management
December 20 @ 10:00AM PST
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Gong Director, EMEA Marketing, Kathy O'Donnell on Stakeholder Management
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Kathy O'Donnell
Gong EMEA Marketing Director • December 21
1. Communication! Shared Slack channels, meet regularly and ask your sales team for input so they feel engaged and involved in decisions. Be transparent about how the marketing budget is spent and what is working and what isn't. 2. Shared KPIs. The biggest mistake is disconnected goals.......Read More
1554 Views
2 requests
Kathy O'Donnell
Gong EMEA Marketing Director • December 21
As an EMEA-based marketer working for a US-based company, building successful partnerships across the wider marketing org has always been critical to my success and that of my team. Whether that be partnering with the centralised paid search team to drive successful search campaigns, influencing ......Read More
1061 Views
3 requests
Kathy O'Donnell
Gong EMEA Marketing Director • December 21
Thinking of this through a project lens, I have seen DACI or RAPID frameworks help by assigning clearer roles and decision-making responsibilities. The project owner then knows who they need to involve to gather input from, who they need to keep informed, who can contribute to the decision, and w......Read More
833 Views
1 request
Kathy O'Donnell
Gong EMEA Marketing Director • December 21
Honing your craft and being able to share insights and recommendations (based on data) is a great start. Managers often don't have time to get into the weeds, but if they get insights they don't know or recommendations on how to do something differently, this is a good first step in becoming infl......Read More
1269 Views
2 requests
Kathy O'Donnell
Gong EMEA Marketing Director • December 21
From my perspective, there are four absolutely crucial things to establishing credibility and trust; 1. Act with integrity at all times. This means keeping your word, and doing what you say you will. You must consider fully what it will take to keep that word because if you don't, you ......Read More
819 Views
1 request
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