AMA: Gong Director, EMEA Marketing, Kathy O'Donnell on Stakeholder Management

As an EMEA-based marketer working for a US-based company, building successful partnerships across the wider marketing org has always been critical to my success and that ...

Thinking of this through a project lens, I have seen DACI or RAPID frameworks help by assigning clearer roles and decision-making responsibilities. The project owner then...

From my perspective, there are four absolutely crucial things to establishing credibility and trust; Act with integrity at all times. This means keeping your word, and ...

Honing your craft and being able to share insights and recommendations (based on data) is a great start. Managers often don't have time to get into the weeds, but if they...

Communication! Shared Slack channels, meet regularly and ask your sales team for input so they feel engaged and involved in decisions. Be transparent about how the marke...