Profile
Kathy O'Donnell

Kathy O'Donnell

EMEA Marketing Director, Gong

Content

Kathy O'Donnell
Kathy O'Donnell
Gong EMEA Marketing DirectorDecember 20
1. Communication! Shared Slack channels, meet regularly and ask your sales team for input so they feel engaged and involved in decisions. Be transparent about how the marketing budget is spent and what is working and what isn't. 2. Shared KPIs. The biggest mistake is disconnected goals....Read More
1636 Views
Kathy O'Donnell
Kathy O'Donnell
Gong EMEA Marketing DirectorDecember 20
Honing your craft and being able to share insights and recommendations (based on data) is a great start. Managers often don't have time to get into the weeds, but if they get insights they don't know or recommendations on how to do something differently, this is a good first step in becoming infl...Read More
1342 Views
Kathy O'Donnell
Kathy O'Donnell
Gong EMEA Marketing DirectorDecember 20
As an EMEA-based marketer working for a US-based company, building successful partnerships across the wider marketing org has always been critical to my success and that of my team. Whether that be partnering with the centralised paid search team to drive successful search campaigns, influencing ...Read More
1122 Views
Kathy O'Donnell
Kathy O'Donnell
Gong EMEA Marketing DirectorDecember 20
Thinking of this through a project lens, I have seen DACI or RAPID frameworks help by assigning clearer roles and decision-making responsibilities. The project owner then knows who they need to involve to gather input from, who they need to keep informed, who can contribute to the decision, and w...Read More
844 Views
Kathy O'Donnell
Kathy O'Donnell
Gong EMEA Marketing DirectorDecember 20
From my perspective, there are four absolutely crucial things to establishing credibility and trust;  1. Act with integrity at all times. This means keeping your word, and doing what you say you will. You must consider fully what it will take to keep that word because if you don't, you ...Read More
835 Views
Credentials & Highlights
EMEA Marketing Director at Gong
Top Demand Generation Mentor List
Demand Generation AMA Contributor
Knows About Event Marketing, Integrated Campaign Marketing, Sales / Demand Gen Alignment, Demand ...more