Kathy O'Donnell

Senior Director, EMEA Marketing, Gong

Content

What are some of your top strategies in driving alignment with Sales?

Kathy O'Donnell

Gong Senior Director, EMEA Marketing • 3y

Communication! Shared Slack channels, meet regularly and ask your sales team for input so they feel engaged and involved in decisions. Be transparent about how the marke...

3422 Views

What are some of the best ways to begin becoming a more influential Demand Generation Manager?

Kathy O'Donnell

Gong Senior Director, EMEA Marketing • 3y

Honing your craft and being able to share insights and recommendations (based on data) is a great start. Managers often don't have time to get into the weeds, but if they...

2543 Views

How do you approach building successful partnerships across multiple functions?

Kathy O'Donnell

Gong Senior Director, EMEA Marketing • 3y

As an EMEA-based marketer working for a US-based company, building successful partnerships across the wider marketing org has always been critical to my success and that ...

1774 Views

How to establish credibility and trust in people around you?

Kathy O'Donnell

Gong Senior Director, EMEA Marketing • 3y

From my perspective, there are four absolutely crucial things to establishing credibility and trust; Act with integrity at all times. This means keeping your word, and ...

1361 Views

Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?

Kathy O'Donnell

Gong Senior Director, EMEA Marketing • 3y

Thinking of this through a project lens, I have seen DACI or RAPID frameworks help by assigning clearer roles and decision-making responsibilities. The project owner then...

1319 Views