AMA: Gong Performance Marketing Lead, Bhavisha Oza on Demand Generation KPI's

This may sound cliched but it is tried and tested. Targets should be SMART :)Specific KPIs should be defined for each channel tactic or campaign. Paid search, paid social...

Brandformance.Brandformance is the idea of driving brand awareness to improve performance and conversion rates.Most demand gen teams are laser focused on clicks and conve...

KPIs should be socialized:Before the work starts so all stakeholders are aligned and marching towards the same goalOn an on-going basis with a weekly, monthly and quarter...

B2B demand generation OKRs should be defined by funnel metrics and channel metricsFunnel Metrics: Marketing OKRs should include marketing qualified leads (MQLs), sales qu...

When demand generation teams are held accountable for sales qualified leads (SQLs), pipeline and closed-won revenue, the process defines itself. Here's why:It encourages ...