Bhavisha Oza

Bhavisha Oza

Performance Marketing Lead, Gong

Content

Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing LeadJanuary 26
This is where using Account Based Marketing and Demand Unit Waterfall (DUW) comes into play, especially for B2B Mid-market and Enterprise segments. Integrating a solution like Demandbase into your tech stack will help you identify accounts based on how they engage with your campaigns and execute ......Read More
1469 Views
Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing LeadJanuary 26
First, I’d like to define a B2B campaign as a set of tactics that will drive pipeline revenue for a particular solution or a market segment. The campaign timeline can span over a quarter or 6+ months. To launch a successful campaign you first need to answer these 5 questions. * What are the ......Read More
1222 Views
Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing LeadMarch 20
Below is how I would define the demand gen strategy, create content and plan campaign tactics aligned to the 5 stages of awareness UNAWARE: Demand gen strategy: Build awareness Content strategy: create blogs, media articles, podcasts to drive awareness Campaign tactics: Promote via organic ......Read More
1219 Views
Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing LeadJanuary 26
* Messaging and content should be funnel specific and aligned with the buyer jobs to be done. I have used the Gartner B2B Buying methodology which is based on the foundation that the buyer’s journey involves a common set of “jobs” that must be completed to their satisfaction before they......Read More
975 Views
Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing LeadOctober 26
The most important "tactic" (if you may) that has worked well for me is alignment with sales on strategy before launching the campaign. And regular ongoing reviews, updates, feedback, and alignment on any course correction needed during the course of the campaign. I also do campaign retrospective......Read More
935 Views
Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing LeadJanuary 26
It is important to recognize that the B2B buying cycle is not linear. Various buyers can be in different stages of the buying cycle and the best way to address this is to have: 1. Always-on tactics such as paid search, paid social, and email nurture. These are by nature evergreen campaigns ......Read More
883 Views
Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing LeadJanuary 26
The key variable that affects the choice of channels is -- target audience. 1. Audience type - Is this a new business campaign or install base, cross-sell / up-sell campaign? New business campaigns are heavy on paid media and install base campaigns are heavy on owned media 2. Market se......Read More
854 Views
Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing LeadMarch 20
There are three scenarios I can think of here:  1. New product launch  2. Thought leadership campaigns 3. Campaigns with the theme of Business / Technology / Industry Trends  In all of the above scenarios, it is important to target both new business and existing customers for your campaign. ......Read More
816 Views
Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing LeadMarch 20
Below are 9 best practices for scoring leads 1. Build your scoring model with demographic and behavioral scoring. 2. Collaborate with your Product Marketing team to define the ideal customer profile (ICP) and buyer persona. These will help with demographic scoring attributes such as co......Read More
805 Views
Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing LeadOctober 26
It really depends on campaign goals and budget. The channel mix remains the same: * Top-of-funnel: programmatic display, CTV, paid social and content syndication * Middle-of-funnel: email nurture, Executive Q and A webinars * Bottom-of-funnel: virtual experience events, in-person events,......Read More
778 Views
Credentials & Highlights
Performance Marketing Lead at Gong
Formerly Genesys, Instapage, Red Hat
Top Demand Generation Mentor List
Top 10 Demand Generation Contributor
Work At Gong
Senior Director, Product Marketing
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