AMA: Gong Performance Marketing Lead, Bhavisha Oza on Digital Marketing Strategy
November 7 @ 10:00AM PT
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Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 1y
Direct mail is an offline channel that, when done thoughtfully, can drive results. Below are some direct mail campaigns that have been successful for me.Outbound direct m...
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Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 1y
Given the complexity of the B2B buying cycle, this is not an easy question to answer. Each lead source has a role to play in the buyer's journey and it is important to tr...
591 Views
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How do market effectively to different personas, but maintain the same brand and unified messaging?
Gong sells to sales ops/revops and sales management and potentially sales engagement - they think differently, but Gong can solve for each pain?
Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 1y
Follow the Gartner B2B buying jobs framework referenced in the question on enterprise demand gen above. Address the challenges specific to the buyer persona and explain h...
782 Views
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Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 1y
Growth marketing is a full-funnel approach to marketing that focuses on strategies and tactics to drive revenue growth. It goes beyond driving leads. The focus is on driv...
677 Views
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Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 1y
Enterprise demand gen is complex. Buying committees are large, and the buying cycle is long. According to a Google/Bain study, B2B buying committees have an average of 17...
754 Views
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