Back to Ask Me Anything Sessions
Bhavisha Oza
Gong Performance Marketing Lead
AMA: Gong Performance Marketing Lead, Bhavisha Ozaon Digital Marketing Strategy
October 18 @ 10:00AM PST
Register for AMA
Gong Performance Marketing Lead, Bhavisha Oza on Digital Marketing Strategy
We will email you Bhavisha's answers
to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
What does growth marketing mean to you? How does it fit within the rest of the marketing org?
How do you identify where leads are falling off and how do you optimize for lead conversion?
When should a company focus on an SEM strategy?
When strategies begin to become misaligned with your sales team how do you ensure you both get back on track? What measures do you put in place to stay on track with aligned strategies?
How do you target say, SMB, for each stage of the funnel? (interview question I received:)
What tactics do you use when early opps aren’t progressing into qualified pipeline?
What is your strategy around segmenting buyer personas? What factors do you segment on?
Which pages of a website are the best ones to welcome incoming traffic?
How do you go about pinpointing where leads are falling off and how did you resolve it?
When a website is remodeled, are the URLs of the posts and pages kept? Is the positioning maintained?
What are some typical indicators that website optimization should be a priority in your digital marketing strategy?
How do you rank lead sources and adjust your budget allocation accordingly by channel?
Which offline channels have worked most effectively in your digital marketing strategy?
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