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AMA Page
AMA:
Gong Performance Marketing Lead, Bhavisha Oza on Digital Marketing Strategy
October 31 @ 10:00AM PST
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We will email you Bhavisha's answers to these questions after the event in case you can't make it.
What is your strategy around segmenting buyer personas? What factors do you segment on?
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How do you identify where leads are falling off and how do you optimize for lead conversion?
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How do you target say, SMB, for each stage of the funnel? (interview question I received:)
Request | 1
What tactics do you use when early opps aren’t progressing into qualified pipeline?
Request | 1
Which offline channels have worked most effectively in your digital marketing strategy?
Request | 1
How do you rank lead sources and adjust your budget allocation accordingly by channel?
Request | 1
When a website is remodeled, are the URLs of the posts and pages kept? Is the positioning maintained?
Request | 1
Which pages of a website are the best ones to welcome incoming traffic?
Request | 1
What are some typical indicators that website optimization should be a priority in your digital marketing strategy?
Request | 1
