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AMA: Gong Performance Marketing Lead, Bhavisha Oza on Demand Generation Strategy
March 21 @ 10:00AM PST
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Gong Performance Marketing Lead, Bhavisha Oza on Demand Generation Strategy
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Bhavisha Oza
Gong Performance Marketing Lead • March 21
A demand gen strategy should be a mix of campaigns tied to funnel stages. Content must be created to align with each of these stages 1. Brand Awareness 2. Top of Funnel campaigns 3. Middle of Funnel campaigns 4. Bottom of Funnel campaigns Also see the answer to How do awareness stages inf......Read More
718 Views
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Bhavisha Oza
Gong Performance Marketing Lead • March 21
Below are 9 best practices for scoring leads 1. Build your scoring model with demographic and behavioral scoring. 2. Collaborate with your Product Marketing team to define the ideal customer profile (ICP) and buyer persona. These will help with demographic scoring attributes such as co......Read More
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Bhavisha Oza
Gong Performance Marketing Lead • March 21
Below is how I would define the demand gen strategy, create content and plan campaign tactics aligned to the 5 stages of awareness UNAWARE: Demand gen strategy: Build awareness Content strategy: create blogs, media articles, podcasts to drive awareness Campaign tactics: Promote via organic ......Read More
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Bhavisha Oza
Gong Performance Marketing Lead • March 21
Here are three things I would recommend at the end of a campaign: 1. Compare performance to goals 2. Update your campaign strategy slides/doc with results, highlights and lessons learned 3. Bring the team together for a campaign retrospective meeting. Discuss what worked well and what......Read More
630 Views
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Bhavisha Oza
Gong Performance Marketing Lead • March 21
There are three scenarios I can think of here: 1. New product launch 2. Thought leadership campaigns 3. Campaigns with the theme of Business / Technology / Industry Trends In all of the above scenarios, it is important to target both new business and existing customers for your campaign. ......Read More
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