AMA: Gong Performance Marketing Lead, Bhavisha Oza on Demand Generation Strategy

Below are 9 best practices for scoring leads Build your scoring model with demographic and behavioral scoring. Collaborate with your Product Marketing team to define the...

There are three scenarios I can think of here: New product launch Thought leadership campaigns Campaigns with the theme of Business / Technology / Industry Trends In...

Below is how I would define the demand gen strategy, create content and plan campaign tactics aligned to the 5 stages of awareness UNAWARE: Demand gen strategy: Build aw...

A demand gen strategy should be a mix of campaigns tied to funnel stages. Content must be created to align with each of these stages Brand Awareness Top of Funnel campa...

Here are three things I would recommend at the end of a campaign: Compare performance to goals Update your campaign strategy slides/doc with results, highlights and less...