AMA: Heap Vice President, Marketing Acquisition & Growth, Sheena Sharma on Campaign Operations

Typically, I've seen this fall under marketing operations. There have been cases where marketing operations owns more of the tech stack, integrations, and programs like s...

I have a three-pronged strategy that works pretty well: And that's the concept of (1) quarterly plans, (2) documented strategic briefs for every campaign and (3) quarterl...

I think A/B testing and evaluating statistical significance is obviously the highest fidelity type of testing you can do, but in the startup world I find that the speed w...

Clear QA processes and approval processes. At Envoy we actually created a Google Form that at least one person (who didn't build the campaign/email) had to fill out to co...

I think that strategically, there are definitely some things that make sense to work from a centralized perspective: Ex. global lead scoring, tech stack integrations, lea...