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Sheena Sharma

Sheena SharmaShare

Vice President, Marketing Acquisition & Growth, Heap
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Sheena Sharma
Vice President, Marketing Acquisition & Growth at Heap August 24
I ran a training for my team on this earlier this year! Here's an abridged version (feel free to reach out to me via LinkedIn if you want the full deck): What do we me...Read More
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Sheena Sharma
Vice President, Marketing Acquisition & Growth at Heap August 24
These are the core OKRs that I've tracked in various forms throughout my demand generation career: Objective: Drive pipeline Key Results: Raw volume merics: Leads: Net...Read More
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Sheena Sharma
Vice President, Marketing Acquisition & Growth at Heap August 24
Yes! I actually had this experience for a few years. We had a pretty healthy ad budget as a business, but the focus wasn't specifically on the sales funnel. It was mor...Read More
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Sheena Sharma
Vice President, Marketing Acquisition & Growth at Heap August 24
I'd think about how you can leverage agency and contractor resources to get more out of your small team. Then I'd also look at the maturity of the marketing program: D...Read More
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Sheena Sharma
Vice President, Marketing Acquisition & Growth at Heap August 24
Quarterly/annual OKRs: In an ideal world, you have a joint financial planning process between demand gen + Sales that outlines the sales bookings targets you need to h...Read More
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Sheena Sharma
Vice President, Marketing Acquisition & Growth at Heap August 24
In a self-serve world, you don't have the traditional sales funnel stages of MQL, SAL, SQL and closed/won to manage. You are probably focusing more on things like traf...Read More
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Sheena Sharma
Vice President, Marketing Acquisition & Growth at Heap August 24
This is another great question! I think there a few categories of KPIs where you should be wary: (1) KPIs or metrics that are out of your control. I fully believe that...Read More
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Sheena Sharma
Vice President, Marketing Acquisition & Growth at Heap August 24
See my answer on how I recommend setting targets - I think it's really really hard but really really important to get past the uncertainty, and set some kind of target...Read More
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Sheena Sharma
Vice President, Marketing Acquisition & Growth at Heap August 24
Not necessarily over-hyped, but I think it is important to find the balance between being too focused on top-of-funnel (Traffic, leads, MQLs) and having targets that a...Read More
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Sheena Sharma
Vice President, Marketing Acquisition & Growth at Heap August 24
I love this question! I think it is really important to make sure that you have alignment on a few key things before you start any project or initiative: Context Objec...Read More
Credentials & Highlights
Vice President, Marketing Acquisition & Growth at Heap
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Knows About Demand Generation KPI's, Campaign Operations, Marketing Operations, Digital Marketing...more