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Mike Braund

AMA: Iterable Sr. Director, Marketing Operations & Digital Marketing, Mike Braund on Demand Generation KPI's

December 10 @ 10:00AM PST
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We will email you Mike's answers to these questions after the event in case you can't make it.
How does your team manage tracking KPIs and goals by channel?
What KPIs and metrics can you recommend to use to measure the demand generation function + content marketing function?
I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?
What are some KPIs that you find over-hyped and/or unimportant?
What's your process for figuring out what metrics to hold demand generation accountable for?
How do you recommend setting targets for KPIs?
What are good OKRs for Demand Generation?
Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?
I'm sure there will be questions about the best KPIs to track, what are some of the *worst* KPIs to commit to achieving?
How do you develop quarterly/annual demand gen OKRs and tie those to individual projects?
What is an important KPI that you see demand generation teams completely missing?