AMA: Iterable Sr. Director, Marketing Operations & Digital Marketing, Mike Braund on Demand Generation KPI's

That would definitely make it more difficult, but there are ways I think you can make a path forward. For example if you're in an early growth stage demand gen may lean m...

Ideally prioritized work and KPIs are getting organized across the department, so through you're quarter you're reporting on them there. For KPIs that might not be at the...

I'm sure this can look different for a lot of teams, so here are some examples we're starting with. Highest level: The target accounts list and if key outcomes are hit - ...

There are a few things that come to mind for me me when you're in early stagesDefining your target audience (ICP and personas) and understanding the size of that audience...

We try to keep it simple. We align the channel to where it will impact the in the funnel and then create a KPI for the funnel stage and channel. That means that a channel...

The quickest answer for demand generation would be impact to pipeline and bookings produced. How you represent that is a longer answer that would include the ability to s...

Here are some ways to get startedAlign on goals and how success will be measured for youInput tour from your partners and stakeholders to inform your planCreate your visi...

I appreciate this question a lot, and it made me laugh. I'll take the "over-hyped" side of the question. It can come from any raw production KPI - leads, demos, event reg...

I think most teams have got themselves to the point where the answer is pipeline and bookings. If you think about bookings and pipe as level one KPIs, then creating level...

This can be a tough question and definitely not something myself or our team has mastered. I do like stretching goals, so I'm ok falling short in some cases. Having histo...

This is going to vary by every company and where that demand gen team within the company is at in their maturity. O in OKR is "Objective" which align up to company strate...

I know that feeling for sure. I still think it's important to do. Establishing a baseline is important to give us feedback and future efforts to tell us if they're helpin...

The "worst" KPIs in my opinion would be ones supporting work that isn't aligned to what the department and company are trying to achieve. One of the questions above asked...

Our foundational measures of success for our teams, channels, and campaigns are built out in a measurement plan. The duration of the OKR depends on how long it will take ...