Mike Braund

The quickest answer for demand generation would be impact to pipeline and bookings produced. How you represent that is a longer answer that would include the ability to s...

We try to keep it simple. We align the channel to where it will impact the in the funnel and then create a KPI for the funnel stage and channel. That means that a channel...

The long term answer is building a suite of views and dashboards designed to help with the core decisions the team is wanting to make. For example at Iterable we have a c...

Here are some ways to get startedAlign on goals and how success will be measured for youInput tour from your partners and stakeholders to inform your planCreate your visi...

Our Marketing Ops team sits in Demand Gen at Iterable so there is a lot of connection from the outcomes we're after when working together. I think that would be the place...

I appreciate this question a lot, and it made me laugh. I'll take the "over-hyped" side of the question. It can come from any raw production KPI - leads, demos, event reg...

That would definitely make it more difficult, but there are ways I think you can make a path forward. For example if you're in an early growth stage demand gen may lean m...

I think most teams have got themselves to the point where the answer is pipeline and bookings. If you think about bookings and pipe as level one KPIs, then creating level...

The "worst" KPIs in my opinion would be ones supporting work that isn't aligned to what the department and company are trying to achieve. One of the questions above asked...

There are a few things that come to mind for me me when you're in early stagesDefining your target audience (ICP and personas) and understanding the size of that audience...