AMA: JumpCloud Chief Marketing Officer, Micha Hershman on Demand Generation Career Path
June 19 @ 10:00AM PT
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How do you transition from sales to a demand generation role?
As someone with a wealth of experience in marketing and sales, from strategic to operational, what advice would you have for someone looking to transition from a sales role to demand generation? I love being involved in this pillar of the company and no longer in a front-facing sales position. What steps do you recommend I take to make this move successfully
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 1y
Great question. Difficult to answer, without knowing more about you as a human (feel free to reach out to me on LI and we can chat more specifically). That said, here is...
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JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 1y
Don't believe the "experts". NO ONE knows the answer to this question with confidence). All that said, here are my hot takes:AI will have an impact on your career as a D...
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JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 1y
Great question! Thanks for asking. I joined JumpCloud for five simple reasons (a framework I'll continue to use as I evaluate future roles):First, it's a great business w...
1183 Views
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JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 1y
To be successful as a Demand Generation Manager, both soft and hard skills are essential. More hard skills early in your career, and a clear shift to soft skills later. ...
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JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 1y
There isn't a single, linear career path to landing a senior demand generation leadership role. The field of demand generation is multifaceted and draws on various discip...
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JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 1y
Short answer: Yes, it's one of the very best paths to CMO at a growth stage startup.Medium answer: I could be wrong but my experience tells me that growth stage startup ...
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