Profile
Micha Hershman

Micha Hershman

Chief Marketing Officer, JumpCloud

Content

Micha Hershman
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group1y
Great question. Difficult to answer, without knowing more about you as a human (feel free to reach out to me on LI and we can chat more specifically). That said, here is...
...Read More
1887 Views
Micha Hershman
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group1y
Don't believe the "experts". NO ONE knows the answer to this question with confidence). All that said, here are my hot takes:AI will have an impact on your career as a D...
...Read More
1553 Views
Micha Hershman
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group1y
Great question! Thanks for asking. I joined JumpCloud for five simple reasons (a framework I'll continue to use as I evaluate future roles):First, it's a great business w...
...Read More
1183 Views
Micha Hershman
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group2y
As a startup grows, the dynamics of demand generation and key stakeholders involved in the process will indeed change significantly. It's a great question and something t...
...Read More
1055 Views
Micha Hershman
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group1y
To be successful as a Demand Generation Manager, both soft and hard skills are essential. More hard skills early in your career, and a clear shift to soft skills later. ...
...Read More
790 Views
Micha Hershman
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group2y
Tough one – unfortunately common and much easier said than done.Of course, managing competing priorities and ensuring focus in demand generation require effective communi...
...Read More
787 Views
Micha Hershman
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group2y
This is another hard one. Securing incremental resources for your marketing efforts involves making a compelling case to your executive leadership team. And sometimes the...
...Read More
706 Views
Micha Hershman
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group1y
Short answer: Yes, it's one of the very best paths to CMO at a growth stage startup.Medium answer: I could be wrong but my experience tells me that growth stage startup ...
...Read More
703 Views
Micha Hershman
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group2y
This is an important question. Do it right, and you can accelerate your career, secure more exciting projects, and earn the trust of your leadership. Here are a couple of...
...Read More
700 Views
Micha Hershman
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group2y
Another great question, one of the most sensitive and difficult! Handling a situation where two senior executive stakeholders disagree can be challenging, but it's criti...
...Read More
682 Views
Credentials & Highlights
Chief Marketing Officer at JumpCloud
Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group
Top Demand Generation Mentor List
Studied at BA
Lives In San Francisco
Hobbies include Dogs, skateboarding, martial arts, reading and book collecting