Micha Hershman

Chief Marketing Officer, Heap

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Heap Chief Marketing Officer, Micha Hershman on Demand Generation Career Path

June 19 @ 10:00AM PST

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How do Demand Generation key stakeholders from other departments change as your company grows?

Micha Hershman

Heap Chief Marketing Officer • December 19

As a startup grows, the dynamics of demand generation and key stakeholders involved in the process will indeed change significantly. It's a great question and something to be prepared for. Some thoughts: Early stage (seed/startup) key stakeholders: * Founders/CEOs: Expect Founders to take a v......Read More

513 Views

How do you influence the C-Suite to get more resources?

Micha Hershman

Heap Chief Marketing Officer • December 19

This is another hard one. Securing incremental resources for your marketing efforts involves making a compelling case to your executive leadership team. And sometimes these asks are absolutely critical to achieving the big, hairy ambitious goals you are being asked to achieve. Consider this step......Read More

510 Views

If you could give your younger self advice on influencing C-Suite as a demand generation manager; what would it be?

Micha Hershman

Heap Chief Marketing Officer • December 19

This is an important question. Do it right, and you can accelerate your career, secure more exciting projects, and earn the trust of your leadership. Here are a couple of things I would tell my younger self: Speak Their Language: Your head of marketing and head of finance have a point of view......Read More

498 Views

Demand generation managers often get pulled in several directions and everything feels urgent. How do we work with our Exec team to help narrow down what we focus on?

Micha Hershman

Heap Chief Marketing Officer • December 19

Tough one – unfortunately common and much easier said than done. Of course, managing competing priorities and ensuring focus in demand generation require effective communication and alignment with the executive team. Here are some proven strategies to work collaboratively with the CEO and exec......Read More

484 Views

How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?

Micha Hershman

Heap Chief Marketing Officer • December 19

Another great question, one of the most sensitive and difficult! Handling a situation where two senior executive stakeholders disagree can be challenging, but it's critical that you develop the skills to navigate these moments diplomatically to ensure alignment and build your own reputation as a ......Read More

447 Views

What do demand generation managers get wrong when trying to influence the C-Suite?

Micha Hershman

Heap Chief Marketing Officer • December 19

Three common mistakes come to mind when Demand Generation managers are trying to influence the C-Suite: Focusing too much on the top of the funnel: Awareness, traffic, and net new leads are important. However, if they don't convert to pipeline and revenue, your efforts won't carry much weight......Read More