AMA: Lattice Former Director of Demand Generation , Monica Myers on Demand Generation 30 / 60 / 90 Day Plan

March 18 @ 10:00AM PT

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What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?

Monica Myers •

Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 1y

I approach a 30/60/90-day plan with this general framework in mind: In the first 30 days, focus on understanding the foundations of the business. By 60 days, start execut...

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What's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before, when you're new to demand generation?

Monica Myers •

Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 1y

Think of the 30/60/90-day plan as a framework for onboarding and ramping up both yourself and your Demand Gen function. It shouldn’t be so rigid that you can’t adapt as y...

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What are some examples of "quick wins" you should aim for in the first 90 days?

Monica Myers •

Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 1y

I love this question because, while prioritizing quick wins is often emphasized in a 30/60/90-day plan, it can sometimes feel ambiguous. In general, I define quick wins a...

1286 Views

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How do you measure success with 3rd party demand-generation agencies? What is your experience and did you have any success in driving demand gen through 3rd party agencies?

Monica Myers •

Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 1y

I've had success working with DG agencies across paid media, operations, and lifecycle, as well as challenges, and have learned a few key strategies to make these relatio...

1122 Views

1 request