Profile
Monica Myers

Monica Myers

Director of Demand Generation , Lattice

Content

Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 25
One of the great things about Demand Gen is that there isn't a set path into it. For example, I started my career in sales and account management before transitioning over to marketing. While somewhat atypical, I've found having a sales background to be beneficial as I've grown my career in DG be......Read More
3705 Views
Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 25
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More
2637 Views
Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 25
Congratulations! This is an important moment because you have the unique opportunity to truly define how the Demand Gen team functions at your company. Demand Gen can mean different things to different people, so I recommend creating a clear strategy for what it means for you and your company, an......Read More
935 Views
Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 25
Demand Gen is such a fun role (I know, I'm biased) because of the split because art and science. DG provides a unique opportunity to get creative and strategic in crafting new campaigns and programs, while also definitively measuring impact and analyzing results. As such, some of the best Demand ......Read More
864 Views
Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 25
Demand Generation sits at a critial intersection of the business, and as such, holds an important responsiblity to ensure that stakeholders and business leaders have access to key metrics. That said, different stakeholders and departments of a company often require information shared in customize......Read More
790 Views
Credentials & Highlights
Director of Demand Generation at Lattice
Formerly Gusto, Qualia, AdRoll
Top Demand Generation Mentor List
Demand Generation AMA Contributor
Knows About Scaling a Demand Generation Team, Demand Generation Soft and Hard Skills, Demand Gene......more