Monica Myers

Director of Demand Generation , Lattice

Content

What's a typical career path for a Demand Generation manager?

Monica Myers

Lattice Director of Demand Generation • August 25

One of the great things about Demand Gen is that there isn't a set path into it. For example, I started my career in sales and account management before transitioning over to marketing. While somewhat atypical, I've found having a sales background to be beneficial as I've grown my career in DG be......Read More

3525 Views

What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?

Monica Myers

Lattice Director of Demand Generation • August 25

My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More

2525 Views

I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

Monica Myers

Lattice Director of Demand Generation • August 25

Congratulations! This is an important moment because you have the unique opportunity to truly define how the Demand Gen team functions at your company. Demand Gen can mean different things to different people, so I recommend creating a clear strategy for what it means for you and your company, an......Read More

922 Views

As a hiring manager, what do the best Demand Generation candidates have in common?

Monica Myers

Lattice Director of Demand Generation • August 25

Demand Gen is such a fun role (I know, I'm biased) because of the split because art and science. DG provides a unique opportunity to get creative and strategic in crafting new campaigns and programs, while also definitively measuring impact and analyzing results. As such, some of the best Demand ......Read More

824 Views

How do you communicate Demand Generation updates and activities to the rest of the company?

Monica Myers

Lattice Director of Demand Generation • August 25

Demand Generation sits at a critial intersection of the business, and as such, holds an important responsiblity to ensure that stakeholders and business leaders have access to key metrics. That said, different stakeholders and departments of a company often require information shared in customize......Read More