We will email you Kady's answers
to these questions after the event in case you can't make it.
How does your team manage tracking KPIs and goals by channel?
I'm sure there will be questions about the best KPIs to track, what are some of the *worst* KPIs to commit to achieving?
Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?
What are some KPIs that you find over-hyped and/or unimportant?
I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?
How do you develop quarterly/annual demand gen OKRs and tie those to individual projects?
What are good OKRs for Demand Generation?
How do you recommend setting targets for KPIs?
What's your process for figuring out what metrics to hold demand generation accountable for?
How do you recommend socializing KPIs (before the work starts and when it's done)?
I'm working at a start-up, and a first demand generation hire; what KPIs should I own and not own?
