Kady Srinivasan

We use a centralized dashboard that aggregates data from all our tools (e.g., CRM, marketing automation, analytics platforms). Each channel has its own set of KPIs that a...

Vanity Metrics: Metrics like social media followers or email opens that don’t correlate with pipeline or revenue are dangerous to focus on. They look good but rarely driv...

When entering new markets, I rely on the following process:Data-Driven Benchmarks: If there’s no internal data, I look for benchmarks in similar industries or geographies...

Net Promoter Score (NPS): While it’s a decent pulse check for customer sentiment, it doesn’t always correlate with growth or revenue.Bounce Rate: Taken in isolation, it’s...

A: My favorite: “Walk me through a campaign you owned end-to-end—what was the insight, execution, and outcome?” Best answer was someone who A/B tested messaging for cold ...

A: Start by owning the sales-marketing glue roles: outbound sequence creation, lead scoring, and feedback loops. Your sales empathy is gold—use it to build campaigns that...

Align With Sales First: Meet with sales to understand their goals, the ICP, and what constitutes a qualified lead. Build trust early.Audit the Funnel: Assess what’s worki...

Start With Company Goals: Align OKRs with overarching business objectives (e.g., pipeline targets, new market penetration).Set Cascading OKRs: Break down the company’s go...

Quarterly OKRs:Objective: Increase mid-market pipeline by 25%.KR1: Launch 2 ABM campaigns targeting top 100 accounts.KR2: Generate $1M in SQLs.KR3: Improve MQL to SQL con...

A: Curiosity, speed, and comfort with ambiguity. Growth marketers must be experimenters, data translators, and friction hunters. You need to move fast, break things, lear...