What do best-in-class customer Marketing teams look like in terms of roles and responsibilities?
Figma Senior Director, Growth Marketing • 3y
The way that Customer Marketing teams and functions should be staffed and organized will vary greatly from company to company, especially when looking at more traditional B2B or sales-led organizations vs Product-led organizations. In my experience, though, the best way to orient the team is around three core responsibilities: Activation & Engagement: Measurement of activation metrics and time to activation, often in the form of lifecycle marketing. Driving customer education and programmati ...Read More
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