AMA: Microsoft Director of Integrated Marketing, Americas Customer Experiences, Guillermo Novillo on Demand Generation Interviews

Good DG Managers are able to connect data (i.e. core DG KPIs) with the business, which enables them to focus on the strategy and tactics that drive greater business impac...

"Best" DG interview question:How would you connect and align your company's marketing/DG goals with sales?Potential answer:First, we need to understand and differentiate ...

In B2B scenarios the decision-making process is not linear. It should be seen as a series of "tasks" that DMUs (Decision Making Units) make when exploring and considering...

For case study questions, some candidates tend to focus on the tactics and how they would deliver a DG plan. During interviews, be strategic and curious first. Then, aim ...

For senior LT DG roles (e.g., Director or VP level roles), the expectation is about how you would be able to drive innovation and transform your team and business for gre...