AMA: New Relic Former VP, Growth Marketing, Andy Ramirez on Building a Demand Generation Team

As with most questions I'll answer there isn't a single answer, this really depends on where your team and company are and what the current needs are. Here's a few though...

This is another question that is highly dependent on the needs of an organization, the current state of their growth team, and what resources they have today, etc. When I...

I really try to keep this simple. I know this isn't always possible but if you can prioritized based on two facets:Does the thing not exist and NEEDS to exist. For exampl...

Across every role in growth there's one common trait I try to ensure. The ability to look at seemingly disparate data, make sense of it, create hypotheses, and prove or d...

There is a phrase my team will tell you they're tired of hearing: "You have to market the marketing"The purpose of this isn't just recognition of the work the team does, ...

A fully burdened CAC/LTV (cost of acquisition vs lifetime value) model. This is very hard to do and even harder to do right but it is the only way to truly understand if ...

I recently posted that I haven't seen anything capture the publics imagination like ChatGTP since the first iPhone was announced. I'm tempted to say that generative AI ha...

There are entire industries built around this question. I wish I could say my fondest wishes have been answered by any solution out there. Honestly this is another place ...

The marketer in me always wants to answer this question with "you rely on your experience and knowledge of your category, audience, and product to help you define the bes...

Timebox input and quantify the impact. Art, music, and marketing are totally subjective. Not every thing is going to work for everyone, and not everyone's subjective opin...

For existing customers one of the fastest paths to growth I've seen is creating virality. Find a way to get other users into the product and getting some value. Many B2B ...