AMA: Nexus Communications VP of Creative, Katie Jane Parkes on Stakeholder Management

Yes, definitely. Different teams will have varying context about creative work, so it's important to understand their working knowledge of your craft and how much you wil...

In my experience, the RASCI matrix/model has been incredibly helpful for determining whose feedback to incorporate vs. ignore. The people who need to be consulted and inf...

I measure my own success in my role in two ways:The impact I have on my internal team: culture, processes, stakeholder management, leadership, creativity, and team health...

This question is very difficult to answer as it depends on the context and make up of each company and where they've chosen to invest resources depending on business need...

I will answer this specific to my creative team, as it's not quite your traditional Demand Gen team. My current video team is about 8 creatives, plus myself. Here's the c...

I love following the typical feedback patterns and cadence in creative work:V1: get a rough idea, skeleton, "first draft" together and get as much feedback as possible fr...

Make a business case as to why the Demand Gen team should own the decision. This means making an argument based on the positive business impact or outcomes that will occu...

Here's some steps I would take:Acknowledge the current state of the relationship, don't shy away from that Create a team charter for your own discipline/function and shar...

Here's some actions I might take:Ask the team members if they feel comfortable addressing the conflict themselves first and highly encourage this (after all, we are all a...

I'm not sure I fully understand this question but I will attempt an answer. When working with others without authority, I found the greatest sense of accomplishment came ...

Not sure I fully understand the question but here are some thoughts on the types of insights I look for from internal stakeholders:What data and information they have acc...

I always do the following in every project: Meet with internal stakeholders individually to build relationships (if you don't have one) and provide context on your rol...

If you're not using a project brief and implementing the RASCI matrix/model then start doing both of these things now. Make sure the project owner is someone who can walk...