Katie Jane Parkes

Katie Jane Parkes

VP of Creative, Nexus Communications

Content

Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeApril 27
Here are the skills I think you need to be a great demand generation leader: * Deep understanding of the sales process * Ability to connect sales and marketing * Email marketing * Google Analytics * SEO * Systems: Salesforce, Marketo, Hubspot, etc. * Knowledge of ABM programs * Un......Read More
902 Views
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeApril 27
I chose Demand Generation over Product Marketing because I wanted to be at the front lines of brand building. I have specialized in content creation and strategy, specifically in video and social media, and I've seen first hand how the right content put in front of the right audience at the righ......Read More
597 Views
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeApril 27
The common traits that all of the best demand generation candidates have is a growth mindset and the ability to combine both data/science and creativity in their approach at work. Demand generation requires a growth mindset because you constantly need to test and iterate and use your learnings......Read More
539 Views
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeOctober 3
I will answer this specific to my creative team, as it's not quite your traditional Demand Gen team. My current video team is about 8 creatives, plus myself. Here's the current makeup: * VP, Creative (me) * Executive Producer * Director of Post-Production * Post-Production Manager * P......Read More
510 Views
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeApril 27
In my opinion, this one is simple: you retain good demand generation talent by giving people autonomy to act on behalf of the business, make good decisions quickly, and consistently offer them opportunities to learn, be creative and use their curiosity to run experiments. There is also the add......Read More
483 Views
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeApril 27
Yes, definitely! Showing interest in demand generation is a great start. If you are currently in another field and want to move over, I'd encourage you to look for ways you can partner with the demand generation team or lean in to be a resource they might need for a specific project. This way you......Read More
475 Views
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeApril 27
My advice for recent graduates looking to go straight into demand generation is to think about your own experience as a person who loves certain brands. Ask yourself what made you get into them, how you heard about them in the first place, and what about their brand makes you love and trust them.......Read More
468 Views
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeApril 27
I think having the right soft skills is better when you're joining a new team. A lot of the time, the soft skills are very hard to teach others. They are developed over a long period of time and are a culmination of that person's years of experience on the planet: their upbringing, career path, i......Read More
425 Views
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeApril 27
I think you need to acknowledge this problem with your boss, especially if you have data to back up why their feedback isn't helpful or is steering the strategy/project in the wrong way. Being able to solicit critique and then facilitate meaningful discussion about the work is key to success on c......Read More
402 Views
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeOctober 3
Here's some actions I might take: * Ask the team members if they feel comfortable addressing the conflict themselves first and highly encourage this (after all, we are all adults in the workplace and responsible for our own actions and behaviours) * If they do not feel comfortable wit......Read More
386 Views
Credentials & Highlights
VP of Creative at Nexus Communications
Formerly Shopify
Top Demand Generation Mentor List
Demand Generation AMA Contributor
Knows About Channel Mix, Digital Marketing, Demand Generation Skills, Demand Generation Career Pa......more