Katie Jane Parkes

I chose Demand Generation over Product Marketing because I wanted to be at the front lines of brand building. I have specialized in content creation and strategy, specifi...

Here are the skills I think you need to be a great demand generation leader: Deep understanding of the sales processAbility to connect sales and marketing Email marketing...

The common traits that all of the best demand generation candidates have is a growth mindset and the ability to combine both data/science and creativity in their approach...

I will answer this specific to my creative team, as it's not quite your traditional Demand Gen team. My current video team is about 8 creatives, plus myself. Here's the c...

Because the customer journey doesn’t end at the sale, you need to focus on a process that evolves their experience with your product (and brand). You need to focus on dri...

My go-to demand gen strategy is actually really straightforward: gain deep audience understanding + create content that educates, not just sells. It’s simple, but wildly ...

Best-in-class Customer Marketing teams are deeply integrated across all of marketing. They build tight knit relationships with Customer Success, Sales, Product, Brand, an...

My advice for recent graduates looking to go straight into demand generation is to think about your own experience as a person who loves certain brands. Ask yourself what...

This is super tough to answer without context... very much depends on your business model and maturity. I think a good rule of thumb would be anywhere between 10-25% of t...

If we're looking at Customer Marketing strategy, there's a few key variables that can shape where we focus and how we allocate resources:Audience/customer segments: Diffe...