AMA: Observable Head of Growth Marketing, Erika Barbosa on Demand Generation Interviews

I’ve grouped the most common areas of opportunity for candidates below. See these items as opportunities for growth that are very doable to overcome. Not being prepared....

The key to this question is to review a variety of resources from different perspectives to form your own viewpoint. Based on my experience, this method has proven to be ...

My favorite demand generation interview question is around how do you measure success. I tailor the question based on the role, but the essence of the question is the sam...

It’s critical to understand what autonomy looks like for you before the interview. Once you have clarity on your definition of autonomy, consider the following types of q...

Some of the most common red flags I’ve encountered were around speaking to information on your resume and lack of attention to detail. Here are some examples: Placeholde...

You can improve your interviewing skills in what I group as five different but complementary categories. Preparation: This is first and foremost. The more prepared you a...

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do yo...

Below you’ll find a sample of the questions I like to ask in interviews for demand generation roles. Why? They are telling regardless of the specialization of the role an...

Partnership with sales is critical. It’s important to have an open line of communication with them for unified success. How do you articulate the importance of collaborat...