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AMA: Observable Head of Growth Marketing, Erika Barbosa on Demand Generation Interviews
November 23 @ 10:00AM PST
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Observable Head of Growth Marketing, Erika Barbosa on Demand Generation Interviews
Top Questions
What is your favorite demand generation interview question and the best answer you've heard?
This could be tech stack related questions, but also more general demand gen questions.
Erika Barbosa
Counterpart Marketing Lead • November 24
My favorite demand generation interview question is around how do you measure success. I tailor the question based on the role, but the essence of the question is the same. This is my favorite question because I’m a believer of being data informed within demand generation. Right away I can gau......Read More
472 Views
4 requests
Erika Barbosa
Counterpart Marketing Lead • November 24
I’ve grouped the most common areas of opportunity for candidates below. See these items as opportunities for growth that are very doable to overcome. * Not being prepared. This may seem obvious, but it happens often enough to note it. Specifically for demand gen, you have to be able to demon......Read More
729 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • November 24
The key to this question is to review a variety of resources from different perspectives to form your own viewpoint. Based on my experience, this method has proven to be the most effective for me. Here are three resources that include several interview questions for inspiration: * 100 Demand......Read More
745 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • November 24
It’s critical to understand what autonomy looks like for you before the interview. Once you have clarity on your definition of autonomy, consider the following types of questions. Questions for your potential manager: * What does leadership look like to you? * How do you typically manage wo......Read More
1855 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • November 24
Some of the most common red flags I’ve encountered were around speaking to information on your resume and lack of attention to detail. Here are some examples: * Placeholders left such as for revenue. I’ve received resumes that left placeholders such as “$X,XXX,XXX revenue”. While this may se......Read More
741 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • November 24
You can improve your interviewing skills in what I group as five different but complementary categories. 1. Preparation: This is first and foremost. The more prepared you are the more confidence you’ll have. Regardless of what level you are at in your career, I’m an advocate for prepara......Read More
2261 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • November 24
The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More
2503 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • November 24
Below you’ll find a sample of the questions I like to ask in interviews for demand generation roles. Why? They are telling regardless of the specialization of the role and can be tailored. * How would you measure success in XYZ type of campaign? I’m looking for an answer that speaks to a str......Read More
580 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • November 24
Partnership with sales is critical. It’s important to have an open line of communication with them for unified success. How do you articulate the importance of collaboration? * Constant feedback loop. Express the mutual benefit of a constant feedback loop. This will benefit sales / revenue e......Read More
728 Views
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