AMA: Observable Head of Growth Marketing, Erika Barbosa on Growth Marketing Strategy

Some key components of a successful growth marketing strategy consist of clear goals and metrics. At the core of growth marketing is the ability for testing, analyzing, a...

I'm of the perspective that a growth marketing team should be cross-functional, especially in the initial stages. From my experience, this dynamic evolves as the organiza...

Community engagement is a powerful aspect of growth marketing, including audience building, brand awareness, trust and credibility, and feedback loops. Despite the variou...

I believe you need to identify your target audience before you can be successful in your growth marketing initiatives, especially if you are working with a budget. There ...

I believe the main difference between traditional marketing and growth marketing lies in the overall approach. Traditional marketing typically relies on tried-and-true me...

There are indeed ways to pursue cost-effective growth marketing for startups! The key here is not only what is cost-effective but also what delivers an impact on the desi...

One growth strategy I highly recommend to increase customer lifetime value is segmentation. The more we can address a customer’s specific needs, the more impactful the re...