AMA: Observable Head of Growth Marketing, Erika Barbosa on Influencing the C-Suite

Demand generation is dynamic and constantly changing by nature. In order to manage your programs while also being pulled in several directions, it's important to align th...

Demand generation is dynamic and constantly changing by nature. In order to manage your programs while also being pulled in several directions, it's important to align th...

This will vary greatly depending on the size of your company. I will answer this question from different perspectives.At an enterprise-sized company (15,000+ employees), ...

Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engag...

In order to influence the C-Suite to get more resources, your case has to be backed by data and a clear story on how it will support the desired business outcomes. While ...

To gain momentum in the leadership organization it is important to build relationships with other leaders within the organization because it can help to create a more col...

Earlier in my career, I used to provide information and performance reports that were incorporated as part of a presentation to the C-Suite. Anecdotally, I found that man...

Junior and newer demand generation managers can increase their exposure to the C-Suite in a few ways. Here are a couple of ideas to get started:Firstly, speak with your m...

The key stakeholders from other departments change due to the needs of the business changing. The swimlanes for demand generation typically become more defined. There are...

Without knowing more about your specific industry, go-to-market motion, and company maturity, it's challenging to provide a definitive answer. Generally speaking, there a...

If I could give my younger self advice on influencing the C-Suite, I would recommend the following:Speak their language (not yours). Their time is very limited.Speak to t...

If I could give my younger self advice on influencing the C-Suite, I would recommend the following:Speak their language (not yours). Their time is very limited.Speak to t...

The main mistake that demand generation managers make when trying to influence the C-Suite is focusing too much on tactics and metrics instead of the business outcomes th...

The main mistake that demand generation managers make when trying to influence the C-Suite is focusing too much on tactics and metrics instead of the business outcomes th...

This is tough to navigate but doable. I recommend that you actively listen to both sides. Try to meet them where they are at. To do so, you’ll need to empathetically list...

When working with the C-Suite, it's important to keep in mind that they are pressed for time and have a clear vision for what needs to be executed to support desired busi...