AMA: Observable Head of Growth Marketing, Erika Barbosa on Stakeholder Management

Managing stakeholders is a critical and necessary skill, and clear communication plays a significant role in achieving this. What may seem obvious or clear to one person ...

The best cadence for gathering stakeholder feedback in preparation for a launch is specific to the timeline of the launch. I recommend getting ahead of this and collectin...

Aligning internal stakeholders can be challenging, but also rewarding and necessary. When you think about career growth, this is one skill that will level you up. Why? It...

It’s challenging to improve a historically tense relationship. It takes time and mutual respect. The key is to create an environment that is a safe space. Model and foste...

Stakeholder management should absolutely be approached differently based on the team you’re speaking with. The reason for this is that each stakeholder is going to have a...

This is tough to navigate but doable. I recommend that you actively listen to both sides. Try to meet them where they are at. To do so, you’ll need to empathetically list...

This is a difficult task that needs to be managed with care. Before conflict even begins, from day one as a leader, you should foster a safe space. This way, when conflic...

To influence people across different functions and teams you need to focus on our common denominator of being human with our individual perspectives. Here are my five tip...

I believe the key to this is to set clear expectations from the beginning. Communicate the project framework in your kickoff or initial call. If this foundation is laid f...

My advice can apply even outside of Sales - try to frame your interactions around the question - how can I help? Even more so lately, people feel overwhelmed with a const...

My current role has a focus on growth marketing and is all about influencing others without authority because of the cross-functional nature of the role. Depending on the...

The key stakeholders from other departments change due to the needs of the business changing. The swimlanes for demand generation typically become more defined. There are...

From the beginning of a project, set clearly defined objectives and goals. I believe the key to managing stakeholder input is to lay the foundation from the beginning. It...

The approach for managing people who don’t report to you will be different from your direct reports. This can equally apply to feedback on a piece of work and prioritizin...