Communities
Sign Up / Sign In
AMA: Observable Head of Growth Marketing, Erika Barbosa on Demand Generation 30 / 60 / 90 Day Plan
December 21 @ 10:00AM PST
View AMA Answers
Observable Head of Growth Marketing, Erika Barbosa on Demand Generation 30 / 60 / 90 Day Plan
Top Questions
Erika Barbosa
Counterpart Marketing Lead • December 21
From my perspective, the most effective way to scale a demand generation team is by being able to define the following: * What roles will help you move faster and what would be the associated impact? * How will you gauge success for this role including associated metrics? * What is your visio......Read More
536 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • December 21
I recommend structuring a 30-60-90 day plan with clear timelines and goals. This will look different at an established org versus a start-up. This may also look different depending on the full scope of the role. That being said, let’s dive in: * 30 days: The first 30 days are about getting to k......Read More
1665 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • December 21
During your one-on-ones with your cross-functional teams, you want to get a solid understanding of who to go to for what. I also recommend getting to know folks on an individual level - you are going to be spending a lot of time together! Here are 7 example questions that will vary depending o......Read More
630 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • December 21
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. As......Read More
2252 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • December 21
When you first start in a demand generation role you are going to be “drinking from the fire hose”, but typically right around the 90 day mark details start to click. There will be some areas that are obvious elements to plan and some that are “quick wins”. From my perspective, below you’ll find ......Read More
660 Views
2 requests
What should you aim to do in your first month and your first quarter?
You're the new demand generation manager for a B2B SaaS company that has 40 people and is starting to scale.
Erika Barbosa
Counterpart Marketing Lead • December 21
In your first month you should aim to soak up as much knowledge as you can. Develop a deep understanding of your customers and the business. Start capturing the ideas that will naturally come to mind. Sometimes you may have a starter project during the first month too. In your first quarter yo......Read More
618 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • December 21
When coming in as the Head of Demand Generation in a startup, your 30/60/90 day plan will most likely include a few additional elements such as: * Tracking and reporting infrastructure. You may need to do some infrastructure work such as setting up additional tracking and reporting. This is ......Read More
748 Views
2 requests
Erika Barbosa
Counterpart Marketing Lead • December 21
I recommend thinking about the 30/60/90 plan as your roadmap or blueprint for success in your first 90 days. You are building a meaningful and purposeful plan to execute with measurable outcomes. This is your opportunity to demonstrate how you will fill the gap that you were hired for. This may m......Read More
724 Views
1 request
Erika Barbosa
Counterpart Marketing Lead • December 21
I’ve included 6 different resources for you to use as a starting point below (in no particular order). This covers everything from building a demand gen plan for a startup up to an enterprise. I wanted to provide a variety of resources so that you can mix and match what makes the most sense for y......Read More
700 Views
1 request
Erika Barbosa
Counterpart Marketing Lead • December 21
My recommendation for this type of 30-60-90 day plan is to take a blended approach based on my responses below. The foundational work does not change. What does change is the hiring needs to support your plan, associated costs, the ability to clearly articulate how you would like to structure and......Read More
767 Views
1 request
Upcoming AMA's
Show All