AMA: Observable Head of Growth Marketing, Erika Barbosa on Demand Generation KPI's

From a product-led growth (PLG) perspective, I don’t see enough emphasis put on identifying and tracking toward an activation or “aha moment” KPI. What is the one action ...

From a product-led growth (PLG) perspective, I don’t see enough emphasis put on identifying and tracking toward an activation or “aha moment” KPI. What is the one action ...

I’m going to give you two specific KPIs that I recommend against committing to if not paired with a quality metric. Why? These two metrics in isolation are not meaningful...

Before the work starts: Identify your stakeholders using a decision-making framework that is clear (there are many, and some favor DACI). Identify KPIs that will define ...

OKRs or Objectives and Key Results are important business tools. They help forge alignment cross-functionally and give purpose to day-to-day work. For goal setting, my pr...

OKRs or Objectives and Key Results are important business tools. They help forge alignment cross-functionally and give purpose to day-to-day work. For goal setting, my pr...

This is going to be dependent on your business objectives and goals, the stage of the start-up and your go-to-market motion. Generally speaking, here are a few examples o...

This is going to be dependent on your business objectives and goals, the stage of the start-up and your go-to-market motion. Generally speaking, here are a few examples o...

I hear you. Depending on your business and how you implement and follow through on goals, it could feel arbitrary. However, even if that were the case, see the goal-setti...

I hear you. Depending on your business and how you implement and follow through on goals, it could feel arbitrary. However, even if that were the case, see the goal-setti...

Here are a few valuable examples of OKRs for demand generation that I encourage you to consider. I’m going to approach this question from a SaaS product-led growth (PLG) ...

Here are a few valuable examples of OKRs for demand generation that I encourage you to consider. I’m going to approach this question from a SaaS product-led growth (PLG) ...

I’m going to approach this question from a product-led growth (PLG) perspective. My process for identifying the appropriate metrics consists of mapping out the user journ...

Setting targets for demand generation KPIs all starts with understanding the goals. All of the departmental and individual goals should roll up in support of the overall ...