AMA: Observable Head of Growth Marketing, Erika Barbosa on Demand Generation Soft and Hard Skills

What hard skills are must haves for a demand generation leader? Curiosity. While a soft skill, a curious, growth mindset is critical for a demand generation leader. Thi...

I see the future of demand generation getting more complicated. However, let’s be up for the challenge. Attribution and understanding impact is getting trickier. And at p...

Attaining a demand generation leadership role is certainly not attainable on an island by yourself. There are some responses to this question that are a given such as the...

The obvious answer is both. : ) However, if I had to select one option I would say it is better to have the right soft skills. Hard skills within demand generation are ve...

I wouldn’t say these perspectives are exclusive to demand generation, but they certainly are imperative to the role. This could also be highly effective across any org. ...

The most important soft and hard skills to help you build your demand gen career are captured below. While I captured each in three buckets, there is so much more to cons...

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do yo...

In order to retain good talent, I believe you have to care for the person as a whole. They need to know you care about their wellbeing. The leader of the team needs to cu...

From my perspective, you can transition to demand generation quite easily. Depending on where you are transitioning from and the associated level, this can help determine...

That’s a tough position to be in. Hopefully you have the type of communication in place where you feel safe to discuss it. If you do, I recommend approaching it from an o...

I recommend that you stay motivated and curious. It’s absolutely possible to get an entry level role in demand generation early in your career. One of the amazing aspects...

I actually started my career in sales and transitioned over to marketing and demand generation. What made me decide to make the switch? Personally, it felt like a better ...

I recommend you first check out my answer related to this at the link below. One incredibly meaningful aspect of sales that is highly applicable in demand generation is h...