AMA: OfferFit Director of Demand Generation, Jeff Jewett on Stakeholder Management

Partnering with other teams, specifically product marketing and sales, is essential for running successful demand generation campaigns. I always try to keep in mind the g...

Sitting at the nexus between product marketing and sales, from a demand generation perspective I look for the following insights to allow me to design and execute success...

I believe that the ownership of the decision should rest with the person or team with the most knowledge about the decision being made. As long as the decision that need...

I believe this comes down to building personal relationships between you and the stakeholders in other functions. Assuming positive intent, if you have a solid working re...

I view demand generation activities in 2 main pillars. First is the scaled digital marketing programs that are generally always on and run to drive top of funnel engageme...

This is definitely a challenge from a demand generation point of view. I have approached this in 2 ways in my career. First I view sales as my customer. Specifically for ...