AMA: OfferFit Former Director of Demand Generation, Jeff Jewett on Demand Generation Career Path

Stepping from a Senior Manager to Director of Demand Generation means evolving from campaign execution to setting the channel and tactic strategy and leading teams. At th...

A campaign manager turns a strategy into a targeted, measurable program. They own the full lifecycle of specific campaigns, including researching audiences, planning mess...

I’ll admit up front that I haven’t always followed the best advice here. Outside of answering ShareBird questions and posting on LinkedIn, I focus most of my energy on my...

A promotion at the same company hinges on building trust and demonstrating clear value. Personally, I’ve typically focused on getting my team members promoted by highligh...

Focus on delivering business impact, not just lead volume. Use metrics like pipeline attribution/influence, cost per opportunity and conversion rates to show ROI, and de...

Demand gen leaders need more than channel expertise; they also need leadership skills to ensure marketing dollars drive real growth. A solid technical foundation lets you...

Critical feedback can be difficult to hear, but it’s often a catalyst for growth. Even when you disagree with a review, resist the urge to dismiss it outright. Instead, a...