AMA: Pipeline360 Vice President of Marketing, Matt Hummel on Customer Marketing Strategy
March 12 @ 10:00AM PT
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Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y
This is a tough question, as it depends. For example, what is your growth strategy for the year? What percentage of your revenue are you expecting from existing customers...
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How do I get started with customer segmentation?
We currently send the same messaging to all of our customer base and I want to move to more of a personalized approach.
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y
I love this question! Think about your customers in the same way you are hopefully thinking about your prospects. Understanding their needs, pain points, growth opportuni...
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Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y
100%. Customers are 100% your most important market. So why wouldn't you leverage an effective approach such as ABM. Just because someone is already a customer doesn't me...
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Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y
I'd recommend two things - 1) set up a dedicated slack channel that captures these notes. Whether it's a product enhancement request, a complaint, or a kudos - make this ...
908 Views
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Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y
You should be looking at leading and lagging indicators to determine future success.Net-Retention Rate (NRR): the best metric to determine if you're growing your existing...
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