AMA: Pipeline360 Vice President of Marketing, Matt Hummel on Digital Marketing Strategy

Most often SMB sales cycles are both shorter and involve fewer people. So you'd typically want to target them in ways that focus on moving them quickly. Very similarly to...

I've used a number of different tactics to progress early opps that aren't progressing. From a Marketing perspective, there are usually two overarching goals you can help...

This answer depends on the setup of the new site. If it a site is more of a redesign (vs. a rebuild), then typically URLs are maintained. However, when a site is rebuilt,...

A company should focus on SEM strategy if inbound has proven to be a meaningful channel to generate high quality leads. If setup and managed correctly, SEM programs can d...

That depends entirely on where the traffic is coming from. The key to landing pages is making sure it's not a bait and switch - in other words, don't set up an email or a...