AMA: Pipeline360 Vice President of Marketing, Matt Hummel on Digital Marketing Strategy
December 12 @ 10:00AM PST
Register for AMA
We will email you Matt's answers
to these questions after the event in case you can't make it.
How do you identify where leads are falling off and how do you optimize for lead conversion?
How would you describe the role of affiliate marketing for a B2B SaaS company focused on SMBs, and what is the typical skill set for the role?
Have you seen any success in leveraging G2 intent data in ads?
How do you target say, SMB, for each stage of the funnel? (interview question I received:)
What tactics do you use when early opps aren’t progressing into qualified pipeline?
When a website is remodeled, are the URLs of the posts and pages kept? Is the positioning maintained?
Which offline channels have worked most effectively in your digital marketing strategy?
How do you rank lead sources and adjust your budget allocation accordingly by channel?
When should a company focus on an SEM strategy?
What is your strategy around segmenting buyer personas? What factors do you segment on?
Which pages of a website are the best ones to welcome incoming traffic?
How do market effectively to different personas, but maintain the same brand and unified messaging?
Gong sells to sales ops/revops and sales management and potentially sales engagement - they think differently, but Gong can solve for each pain?