AMA: Qualia Director, Demand Generation, Laura Lewis on Account Based Marketing
October 25 @ 10:00AM PT
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
There are so many ways to answer this question, depending on your GTM strategy and organization! The key, no matter the differences, it to be selective and targeted. Ther...
1201 Views
1 request
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
When I joined my current organization, the sales & marketing teams were using Demandbase. Demandbase is a great tool for ABM, but our current implementation was not m...
1088 Views
1 request
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
Funnel stage, persona, and topic.Funnel stage - is this content for someone who has never heard of your company and what you do before, or is it for someone who has been ...
1162 Views
2 requests
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
Sales, Marketing, Customer Success, and Operations.Marketing - you're leading the charge here. You own the GTM strategy and persona and messaging research (Product Market...
1182 Views
2 requests
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
We do! We use 6Sense, which includes an integration to Bombora, and have identified key keywords and topics that are relevant for our business. We track intent data throu...
1104 Views
1 request
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
Every organization is different, and I always start with looking at both historical data and benchmarks. Generally, the lower the average deal size, the higher the percen...
1768 Views
2 requests