AMA: Qualia Director, Demand Generation, Laura Lewis on Demand Generation 30 / 60 / 90 Day Plan
July 27 @ 10:00AM PT
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
Unfortunately, I don't have a good answer for this one. I have never actually had success with a 3rd-party demand generation agency! I truly believe this is a role that r...
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
Being new to demand generation makes this question difficult! If you are brand new, learn learn and learn some more. Look at the data - not just marketing data like open...
1006 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
I have some standard 30-60-90 bullets that I apply to any new role. Roughly, those look like this:30 days - "Listen and Learn"Complete formal onboardingGet to know my tea...
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
Meeting with cross-functional partners when joining a new company is so important, especially if you're working remote. It helps to build general rapport and understand w...
701 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
It depends on your company and your market. As a baseline guide, I map Demand Generation resources to sales teams. If there are 2 products being sold by 2 different sales...
743 Views
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Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
Establishing the function is a different beast than coming into an organization and reviewing data to find the red and focus on improvements there. There might not be dat...
800 Views
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