Laura Lewis

AMA: Qualia Director, Demand Generation, Laura Lewis on Demand Generation 30 / 60 / 90 Day Plan

July 27 @ 10:00AM PST
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Qualia Director, Demand Generation, Laura Lewis on Demand Generation 30 / 60 / 90 Day Plan
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Laura Lewis
Laura Lewis
Addigy Director | Head of MarketingJuly 28
Unfortunately, I don't have a good answer for this one. I have never actually had success with a 3rd-party demand generation agency! I truly believe this is a role that requires a level of project management and organizational understanding that you cannot outsource without heavy involvement from...Read More
968 Views
1 request
Laura Lewis
Laura Lewis
Addigy Director | Head of MarketingJuly 28
Being new to demand generation makes this question difficult! If you are brand new, learn learn and learn some more. Look at the data - not just marketing data like open rates and click rates, but sales data as well. Understand how much pipeline is being generated, where it is coming from, what s...Read More
455 Views
1 request
Laura Lewis
Laura Lewis
Addigy Director | Head of MarketingJuly 28
I have some standard 30-60-90 bullets that I apply to any new role. Roughly, those look like this: 30 days - "Listen and Learn" * Complete formal onboarding * Get to know my team/boss/peers * Schedule introduction meetings with cross-functional peers * Understand my job description and...Read More
747 Views
1 request
Laura Lewis
Laura Lewis
Addigy Director | Head of MarketingJuly 28
Meeting with cross-functional partners when joining a new company is so important, especially if you're working remote. It helps to build general rapport and understand where each person fits into the organization and how you'll be working with them. It also can help you further identify what ini...Read More
422 Views
2 requests
Laura Lewis
Laura Lewis
Addigy Director | Head of MarketingJuly 28
It depends on your company and your market. As a baseline guide, I map Demand Generation resources to sales teams. If there are 2 products being sold by 2 different sales organizations, you need support for both products and both sales teams. That might be 2 Demand Generation Managers - one for P...Read More
456 Views
1 request
Laura Lewis
Laura Lewis
Addigy Director | Head of MarketingJuly 28
Establishing the function is a different beast than coming into an organization and reviewing data to find the red and focus on improvements there. There might not be data if the function is new. If that's the case, the most important thing to do is to get data. Work with an Operations partner - ...Read More
512 Views
2 requests