AMA: Qualia Director, Demand Generation, Laura Lewis on Demand Generation Skills

January 18 @ 10:00AM PT

View AMA Answers

What can someone who has an extensive marketing background do to prove themselves competent for an entry-level demand generation role?

Laura Lewis•

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y

That depends on what "extensive marketing background" means.If you've been, say, a Social Media Marketer and are looking to make a change, I would suggest having a conver...

875 Views

1 request

What are the most important demand generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?

Laura Lewis•

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y

Planning, process, and following the data.Planning - a campaign goes through a robust cross-functional process before it launches, and involves milestones with dates on a...

453 Views

1 request

I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback. What should I do when I don't think the feedback is correct?

Laura Lewis•

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y

You don't have to agree with feedback. But you do have to be open to hearing it, especially from a boss who has power over your career and performance reviews. And - I h...

540 Views

2 requests

What advice do you have for recent graduates that want to go straight into Demand Generation?

Laura Lewis•

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y

Know what Demand Generation is, why you want to go into it, and show that you've done from preliminary work to build skills relevant to the field.Many times, recent gradu...

503 Views

1 request

When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?

Laura Lewis•

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y

When starting an entry-level role, no one will expect you to have the hard skills figured out. They'll train you on those. What they will be looking for is the soft skill...

437 Views

1 request

What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?

Laura Lewis•

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y

A short list of a few skills that immediately come to mind:Soft skills:OrganizationTime managementProject managementDrawing conclusions from dataPresentation skillsHard s...

566 Views

1 request

What is the difference between demand generation and growth marketing?

Laura Lewis•

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y

This is one of my favorite topics! Usually, the answer is no difference at all. The term "Demand Generation" came first, and over time has evolved into "Growth Marketin...

968 Views

1 request