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AMA: Qualia Director, Demand Generation, Laura Lewis on Demand Generation Interviews
April 6 @ 10:00AM PST
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Qualia Director, Demand Generation, Laura Lewis on Demand Generation Interviews
Top Questions
Laura Lewis
Addigy Director | Head of Marketing • April 6
When I'm looking for a new role, I have a couple of steps in my process. First, I narrow down the job titles and types of companies I'm looking for. This might mean I only apply to Director of Demand Generation jobs at SaaS companies over 500 employees. At the manager level, decide if you're l......Read More
714 Views
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Laura Lewis
Addigy Director | Head of Marketing • April 6
The most important skills for a Demand Generation manager, in my opinion, are: * Organizational. There are always a lot of projects and moving pieces going on at the same time in this role. You'll be launching new ad campaigns, then need to review a test email, then have an invoice come i......Read More
633 Views
2 requests
Laura Lewis
Addigy Director | Head of Marketing • April 6
One of the mistakes I see most often (and this applies to any interview) is not doing your prep work. Take 15 minutes to read about the company and understand what they do. The goal of this isn't to answer the question "What do you know about us?" but to inform the questions you ask your intervie......Read More
640 Views
2 requests
Laura Lewis
Addigy Director | Head of Marketing • April 6
I find interviews to be the most successful as a hiring manager when I prep the questions I want to ask in advance. For a 30-minute interview, I'll have 6 or 7 questions ready to go. These questions are a mix of situational questions "Tell me about a time when..." and more general questions aroun......Read More
652 Views
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Laura Lewis
Addigy Director | Head of Marketing • April 6
Practice makes permanent, not perfect. The only way you can become a better interviewer is to practice - but to also get feedback on your practice so you can adjust what isn't working well. Sign up for mock interviews or career coaching classes at your local library or university. Ask a friend or......Read More
590 Views
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Laura Lewis
Addigy Director | Head of Marketing • April 6
One of my all-time favorites is "What is your biggest weakness?" The best answers are real, show that the candidate knows themselves well, and are structured in a way that also shows they are working on improving that thing. Don't just say "I'm bad at technology," say instead, "Sometimes I strugg......Read More
627 Views
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