AMA: Lattice Director of Demand Generation, Monica Myers on Scaling a Demand Generation Team
August 24 @ 10:00AM PT
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Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 3y
Demand Gen is such a fun role (I know, I'm biased) because of the split because art and science. DG provides a unique opportunity to get creative and strategic in craftin...
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Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 3y
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. W...
4439 Views
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Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 3y
Demand Generation sits at a critial intersection of the business, and as such, holds an important responsiblity to ensure that stakeholders and business leaders have acce...
1330 Views
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Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 3y
Congratulations! This is an important moment because you have the unique opportunity to truly define how the Demand Gen team functions at your company. Demand Gen can mea...
1448 Views
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Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 3y
One of the great things about Demand Gen is that there isn't a set path into it. For example, I started my career in sales and account management before transitioning ove...
6932 Views
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