AMA: Salesforce Senior Director, Global Campaigns, Justin Carapinha on Demand Generation KPI's
December 4 @ 10:00AM PST
Register for AMA
We will email you Justin's answers
to these questions after the event in case you can't make it.
What KPIs and metrics can you recommend to use to measure the demand generation function + content marketing function?
I'm sure there will be questions about the best KPIs to track, what are some of the *worst* KPIs to commit to achieving?
How do demand generation KPIs change with a self-serve product?
What's your process for figuring out what metrics to hold demand generation accountable for?
How do you develop quarterly/annual demand gen OKRs and tie those to individual projects?
I'm working at a start-up, and a first demand generation hire; what KPIs should I own and not own?
How do you recommend socializing KPIs (before the work starts and when it's done)?
What is an important KPI that you see demand generation teams completely missing?
What are some KPIs that you find over-hyped and/or unimportant?
I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?
