AMA: Salesforce Senior Director, Global Campaigns, Justin Carapinha on Demand Generation KPI's

Typically a content marketing function is measured on the engagement with the associated content put into market via paid, owned, earned tactics (i.e. content/asset downl...

It's not too different from your traditional demand funnel/waterfall and KPIs, but instead of leads > MQLs > SQLs > Opportunities > $ pipeline, your funnel sh...

Ultimately you want to work across the company's leadership team and determine what is most important to them and what success for marketing and demand generation looks l...

This is a great question as marketers can often times fall into the trap of wanting to measure everything or too much, which is not a luxury they can have at a startup. I...

While KPIs such as MQLs, SQLs, Marketing generated pipeline are typical, I think KPIs that allow marketing and sales to get more granular into what is actually happen wit...

I don't necessary think there are any KPIs that are "unimportant" as everything can be measured and provide value and insights to the business. However, there is a differ...

Depending on your business model and offering, I recommend first and foremost partnering with your cross-functional stakeholders and building trust. For example, in a tra...