Justin Carapinha

It's not too different from your traditional demand funnel/waterfall and KPIs, but instead of leads > MQLs > SQLs > Opportunities > $ pipeline, your funnel sh...

Typically a content marketing function is measured on the engagement with the associated content put into market via paid, owned, earned tactics (i.e. content/asset downl...

Depending on your business model and offering, I recommend first and foremost partnering with your cross-functional stakeholders and building trust. For example, in a tra...

So I actually end every interview with the same question, and for me it can be the most telling about someone's accomplishments and how much they value their work. The qu...

For me there are two major skills/perspectives that folks can benefit from that go a long way in having a successful career, and they're not necessarily specific to Deman...

I personally interact with the sales organization daily, as most successful demand generation marketers should. Demand generation functions cannot be successful if they a...

This is a great question as marketers can often times fall into the trap of wanting to measure everything or too much, which is not a luxury they can have at a startup. I...

I don't necessary think there are any KPIs that are "unimportant" as everything can be measured and provide value and insights to the business. However, there is a differ...

This one is easy for me. I just don't have a sellers mentality and I think most people know that early on. Don't get me wrong, the idea of working directly with customers...

Ultimately you want to work across the company's leadership team and determine what is most important to them and what success for marketing and demand generation looks l...