AMA: Salesforce Sr. Director, Demand Generation, Keara Cho on Demand Generation Strategy

The most simple answer I can give is that they are both very similar - demand gen and growth marketing roles drive X% of the company's Pipe Generation and Revenue. Both a...

Please see my answer for this similar question: When designing a demand generation strategy, at what stage do you audit internal departments to determine if there is suff...

Here are a group of internal stakeholders that I believe is important to get buy-in and approval.I would ensure every group listed below have seen your plan prior to gett...

I have lengthen explanation in the other questions digging into each channel and the importance of it. For the sake of time, here are the channels that are critical to de...

Having accurate data and good data is the foundation in delivering success. You have to be able to quickly answer this question: “For every dollar I put in market, how mu...

Alignment with sales distribution models: sales teams typically slices their segmentation by company size or revenue bands. Marketing should also create strategy based on...

Determining what types of campaigns/tactics to include in your strategy starts with you understanding every milestone metric in your funnel. What is your acquisition cost...